Patrik Hübner

Creative Director & Programming Designer

Patrik Hübner is an award-winning creative technologist and creative director who has worked at the intersection of design and technology for over two decades. With deep roots in communication and brand design, he has been recognized as a pioneer in combining design, data, algorithms, and storytelling to create dynamic branding systems.

He collaborates with leading brands, agencies, and cultural institutions to develop living generative brand systems, and shares his expertise as an author, lecturer, keynote speaker, and workshop facilitator.

15:00

Saturday 3 OCT | Workshops

The Generative Design Lab

From everyday observations to new creative possibilities

Description: In this hands-on workshop, Patrik Hübner introduces The Generative Mind as an accessible way to rethink how creative ideas can be developed in a world shaped by technology, data, and automation. Through short inputs, open discussion, and practical experiments, participants get a first feel for generative design as a creative approach that begins before any specific tool or software enters the process.

13:20-14:00

Friday 2 OCT | Talks

What we put in motion

Creative agency and The Generative Mind — or: how to create meaningful work in a world of noise, tools, and constant change In his inspiration talk, Patrik Hübner explores The Generative Mind as a practical, empowering approach to treating technology as creative material. Drawing on over two decades across design, technology, research, and teaching, he looks beyond AI hype to frame generative design through code, data, systems, and context. Connecting with the spirit of creative coding, open culture, and hacking, the talk invites designers, developers, technologists, artists, and curious minds to build flexible systems, reveal hidden patterns, and create meaningful work in a world increasingly shaped by automation.